Many people believe MySpace is dead, dying, being shut out by the growing popularity of other social media like Twitter, Facebook and LinkedIn. However, these critics that voice opinions are no longer users of the site, so how do they really know?
What they should know is that MySpace is in the works to have music videos on social networking sites like Facebook, Bebo, Orkut and hi5. The videos will play through the iLike application in place of going through Google Inc's YouTube.
This step shows that even social networking sites will call on rivals for answers. After all, MySpace is known for specializing in the music area so why not lend its expertise to other thriving sites. It's like buying 250 million ads (according to Brian Cuban, Mass Comm Week speaker, regarding Facebook's population). So, I say smart move MySpace and Facebook.
But this act echoes MySpaces' recent addition of "sync" that updates a users status on Twitter and MySpace simultaneously or one to the other. This allows hyperlinks in MySpace status, a very vital component to Twitter.
MySpace CEO Owen Van Natta is open to the "socialization of content" and its flexibility and willingness to join forces with dominate social networking sites like Twitter and Facebook may help it make a comeback.
Personally, I think MySpace's strategy works. They are using their unique content of music to share with more influential sites. I think Facebook called the experts on this one, but I may be biased because I'm probably the only one with a MySpace page.
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